“Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing , content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.”
SEO – Search Engine Optimization
Why Does SEO Matter?
- Cost Effective – SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return over time.
- Stand Out – SEO can make your brand stronger, better and well recognized. People should find you at the top of search results.
- Drive Sales – Today, more sales offline are driven by research initiated on the Web. Open the flood gates and traffic keeps flowing.
- Targeted Prospects – SEO can attract targeted prospects to your website and increase conversion rates by delivering the exact solution to problems they are facing. There’s a better way to market your business, and we’re here to help.
SEM – Search engine marketing (https://en.wikipedia.org/wiki/Search_engine_marketing)
Content marketing –
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.